Marketing Strategy: Tide Detergent
Tide® Liquid Laundry Detergent Measure Trigger Paul Lane Marketing 1001 Professor Norman Hansen February 20, 2010 Abstract Procter & Gamble (P&G) and its competitors package laundry detergents in various sizes and packaging alternatives. Tide® liquid laundry detergent is available in sizes ranging from 40 ounces (25 loads) to 150 ounces (96 ...
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