Development of Tide Synthetic Detergent - National ...
Tide quickly boosted Procter & Gamble's share of the laundry market as both Colgate and Lever Brothers scurried to develop synthetic detergents. That was the good news; the bad news is that Tide also undermined P&G's traditional soap brands. By 1949 production of the company's synthetic detergents outstripped its soap production.
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