Toilet soaps: Frothing over - Economy News - Issue Date ...
Most of the rush is in the premium category of toilet soaps priced at Rs 3 and above which is about a fifth of the total market of Rs 300 crore and about 20,000 tonnes of soap annually. From 1981 to 1984, 28 new brands appeared in the shops in the premium segment as compared to 14 new entrants in the popular category.
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